Echoflex Solutions hires Dixon Soracco as Western Regional Sales Manager

Dixon Soracco has joined Echoflex Solutions as the Regional Sales Manager for the U.S. West. Based out of Portland, Ore., Soracco will be the main liaison between Echoflex, their reps and customers throughout the Western U.S.

“I’m happy to be a part of Echoflex Solutions,” said Soracco. “I’m a big believer in the value of lighting controls —not only for energy savings but also occupant comfort.   What’s exciting to me about Echoflex Solutions is how we can bring advanced code compliance to the market with our wireless, pre-commissioned product.”

Soracco’s strong background in lighting and lighting controls began in the theatre and since then he has expanded his knowledge to the commercial and industrial sectors through working with a variety of lighting representatives, dealers, manufacturers and most recently Harry L. Stearns in Portland, Ore.

Soroacco is excited to join Echoflex at what he deems an interesting time in the industry. “As the industry of lighting controls grows and becomes more complicated with new technologies and integrations, it is easy to become distracted from the primary goals of energy savings and occupant comfort. We at Echoflex are committed to being customer-focused and finding solutions that meet and exceed the customer’s needs. Our solutions are easy to maintain, and in a lot of applications, come pre-commissioned from the factory. Now who doesn’t love that?”

Soracco can be reached at

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